Hotcow MD Sally Durcan was asked to present a talk about Guerrilla Marketing at “Marketing the art of” 2010 in Gateshead on 11th November 2010.
Giving an overview on Guerrilla and other non-traditional techniques, Sally discussed what Guerrilla Marketing is, why brands use it and what makes it successful. She gave the audience specific examples, explained the branches of Guerrilla Marketing and hosted a 20 minute creative session with the audience in which they were tasked with developing a creative idea and strategy to present to the rest of the group.
Below is the slideshow that supported Sally’s presentation.
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