Celebrating Creativity #190 – Personal

PersonalHere is a great example of a fun PR stunt created by Argentinian mobile phone brand Personal in partnership with creative agency TBWA Buenos Aires. Everyone that has been to a festival knows that the most dreadful bit is going to the portable toilets. To turn this to a more pleasant experience at the Personal festival, Personal mobile turned seven portable toilets into interactive installation. Each cubicle contained an audio device that was activated once someone entered.

The seven toilets made different sounds and the music changed as different people entered, but when they were all occupied the track was complete.

We love this PR stunt, the rhythmic toilets changed the shitty side of a festival to another musical experience.

Tweet us your favourite festival PR experience @Hotcow!

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