Celebrating Creativity #127 – Peugeot

Peugeot Pinterest Campaign For those who are still trying to figure out how to make the most of the Pinterest craze, Peugeot Panama has created a clever campaign on the popular social media site.

As Pinterest is a place for people to share, discover new things and get some inspiration from others, the brand has created a series of boards to showcase its newest Peugeot models with pictures of the cars and a bit of storytelling that highlights the key features of each model.

To make it more interesting, some of the boards had missing images which people had to search on Peugeot’s Facebook page. Once the images were found, pinned and pieced together, they reveal the car model. People could then share it with Peugeot and win different prizes.

Have a look at the case study below. What do you think? Have you seen any other clever use of Pinterest? Tweet us @Hotcow!

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