PR Stunt:Debbie & Andrews are a wholesome, British countryside kind of brand. How to inspire London shoppers to purchase D&A's sausages.
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Sampling: JUICEBURST Skinny is big on flavour and low on calories. We were tasked to launch the new SKU from JUICEBURST Skinny at Superdrug and drive awareness and purchase consideration.
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Live Experience: Working closely with Pegasus PR, we were tasked with helping to launch a new product, Sensodyne Complete Protection, and demonstrate how Novamin technology can improve sensitive teeth.
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Sampling: Hotcow were tasked with creating a shopper marketing sampling campaign for Rocky Bar at leading supermarkets across the country.
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Sampling: Hotcow activated a supermarket sampling campaign in South East UK to launch Katjes Better Bunny onto the market.
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Product Sampling - Hotcow were tasked to activate a Weight Watchers Yogurt sampling campaign to drive trial and awareness of the Greek Style Summer Fruits and Greek Style Citrus Fruits products on behalf of Yoplait.
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Product Sampling - Hotcow implemented an Activia sampling campaign around the newly created Activia Pear flavour at Sainsbury's Supermarkets to drive trial and awareness.
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Product Sampling: Hotcow was tasked to plan and execute the 4711 Nouveau Cologne sampling campaign to help to drive rate of sale at Boots and gain wider distribution.
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Experiential: Stimulate customer engagement and drive purchase around Body Shop's new perfume, Love etc by entertaining and rewarding people with a Love Booth.
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Experiential Activity: Hotcow were challenged with creating a campaign that would engage people with the brand, raise awareness and trial of a new cereal to kids/family and reinforce the fun elements of the brand.
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