Sampling: JUICEBURST Skinny is big on flavour and low on calories. We were tasked to launch the new SKU from JUICEBURST Skinny at Superdrug and drive awareness and purchase consideration.
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Pr Stunt: Hotcow were asked to come up with an exciting PR Stunt and Experience to celebrate Glossybox’s 2nd birthday and increase awareness of the brand, the service it provides and drive their target market to the website to sign up.
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Product Sampling - Hotcow were tasked to activate a Weight Watchers Yogurt sampling campaign to drive trial and awareness of the Greek Style Summer Fruits and Greek Style Citrus Fruits products on behalf of Yoplait.
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Product Sampling: Hotcow was tasked to plan and execute the 4711 Nouveau Cologne sampling campaign to help to drive rate of sale at Boots and gain wider distribution.
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Media Stunt: Straight to the top media houses to introduce Belvilla and provide a short 15 minutes of pampering with a massage, strawberry and creams and a smoothie.
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PR Stunt: Reveal Aer Lingus naked ambition to launch European flights from Gatwick for £9.99 with no hidden extras by creating a show stopping PR stunt featuring 999 nudes on the southbank.
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Guerrilla Activity: Live radio station crash presenting Jackass awards to the DJ's with street crews engaging in Jackass style stunts with the general public.
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PR Stunt: A nude quintet sent to liberate themselves at the launch of the Bobcom social network.
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Experiential Activity: Calvin Klein were launching the first ever stand alone watch and jewellery boutique in the world at South Molton Street London and wanted to use guerilla marketing to raise awareness of the store launch and drive store traffic.
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Guerrilla Activity: The snow is coming......
and we want you to tune into our station......or isn't it!
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