Here is a great and creative interactive campaign made by Mikado and advertising agency Buzzman called ‘Resistance Test’.
A giant pack of Mikado was installed in a shopping mall in France and passerby were asked if they wanted a free packet of the chocolate biscuit.
To get the free packet participants had to press a red button.
Actors that pressed the red button fell into a trap which dropped them into scenes like marriage or fighting.
Passersby could see what happened to them on a screen.
Watch the funny video below which is a mix of actual individuals and actors going for the biscuits.
http://www.youtube.com/watch?v=esGNyiW1kQM
Would you have pushed the red button?
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