Gumtree - Slip it in the Pocket

The Brief

Create awareness in key parts of London to drive interest in Gumtree website.

The Activity

Give out branded tube card holders to commuters at Paddington Station and Kings Cross station. Walk around with branded A boards and t-shirts and pose in statues' forms in busy areas around the station to draw attention and intrigue.

The Results

All the tube card holders were quickly taken. Client was happy with the awareness raised and a spike in website hits.