Who We Are |
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Hotcow is a herd of experienced left brain thinkers that love what we do. We help clients get more customers using non-traditional, high impact, highly targeted alternative marketing solutions. Think guerrilla marketing, buzz marketing, sampling, hit squads, PR stunts, experiential events and roadshows, word of mouth marketing and anything else unconventional. We link mobile marketing, viral and social media into the mix to get added customer exposure and brand value. Hotcow was born in Jan 2006 with a group of friends who wanted to create an agency that's ethos was based on fresh thinking, big ideas, cost effective solutions and excellent execution. We offer our services to other agencies and directly to companies who are seeking out the x-factor in a partner. With our extensive network of contacts both in the UK and Internationally we are able to manage projects and all the details with precision and ease. As a central London Marketing Agency, we have an amazing team of people that make our clients visions and goals a reality. Our fun and entertaining herd is made up of project/account managers, theatrical directors/actors/promo staff, production and logistics, designers, location planners, and more, all who have considerable experience in their area of expertise (we only look for the x-factor in our crew). At the core of our community is adventure, new experiences, continual learning and passion. To achieve exceptional results you need to challenge conventional thinking. We love new challenges no matter how big or small and you are guaranteed unconventional thinking.
Whilst we are great at communicating to a mixed bag of audiences we are exceptionally knowledgeable in marketing to woman. We know how to catering to their needs and desires to attract, retain and maximise a loyal female customer base for our clients. Well, when 95% of all household purchasing decisions are made by woman its important that our clients know how to tap into their buying power and understand how to communicate to them.
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Work in the Field
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Read On Moo Talk
Bill Wasik's "And Then There’s This: How Stories Live and Die in Viral Culture" - Viral Marketing |
Bill Wasik is a senior editor of Harper's Magazine. He has also contributed to McSweeney's magazine and served as Editor of The Weekly Week. Mr. Wasik revealed himself in 2006 to be the inventor of the 'flash mob' phenomenenon, having anonymously organised the first recognised examples in New York City, USA during the summer of 2003. |
Read On Cowshed Tools
Guerrilla Marketing |
 Traditionally guerilla marketing generates results by using time, energy and imagination to sell your brand. |
Read On