Experiential Activity: Keen to raise awareness about the unfair practices of rival airlines, Thomson hired Hotcow to generate a stir with a guerilla campaign at an international airport.
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PR Stunt: Reveal Aer Lingus naked ambition to launch European flights from Gatwick for £9.99 with no hidden extras by creating a show stopping PR stunt featuring 999 nudes on the southbank.
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Guerrilla Activity: Live radio station crash presenting Jackass awards to the DJ's with street crews engaging in Jackass style stunts with the general public.
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PR Stunt: A nude quintet sent to liberate themselves at the launch of the Bobcom social network.
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Integrated Campaign: Hotcow were tasked with developing an integrated program that would resonate with Australian audiences and bring Carr’s front of mind to the urban shopper whilst increasing sales with new and existing customers.
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Live Brand Experience: Powwownow tasked Hotcow with creating a campaign that would help raise awareness of the brand and its low cost service offering, whilst driving people to the Powwownow website.
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PR Stunt: Hotcow was tasked by Spink PR to activate a PR Stunt that would make Veet to stand out at London Fashion Weekend 2012 and promote the launch of Veet’s competition to find Britain’s Greatest Legs.
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