Moo Talk

Get this...Columbia Pictures staged a real life wedding as part of the festivities around the launch of the Made of Honour Premiere. Michelle Golightly and Shaun Bollinger of Carlyle, Pennsylvania, got married in front of hundreds of paparazzi and thousands of spectators who were watching on a JumboTron TV screen and......did we mention that Mary Hart from Entertainment Tonight was legally ordained for the occasion and officiated! A fantastic promotional stunt to raise awareness around the release.

Imagine hosting an outdoor drive-in movie screening with the aim to drive commerce and activity in your local neighbourhood for a launch or to raise awareness around your brand.

Create a Michael Jackson look-a-like contest, implement a performance of the zombie dance routine by a specialist cast and give a brief lesson in the dance's key moves and offer zombie face painting. Not to mention making everyone comfortable to sit back and kick-off the film. The town will be buzzing with excitement and the local restaurants and bars overcrowded with people wanting to be part of the action. A roar and cheer, Bravo you, the activity was a huge success.

Explode onto the scene this summer and invent something Bigger and Better than anything you've done before! This concept was implemented at the Tribecca Film Festival in New York.

To promote there collaboration with artists like Jeff Koons, Michael Graves and Yves Behar, Google mounted a three day public promotion that involved projecting images onto the facade of buildings in the meatpacking district of New York. The outdoor stunt provided an outdoor gallery space and a branded marquee gave visitors an area to play around with the themes and a place to sit and and play on computer stations.

For those that know Hotcow, you will know that we love adventure and new challenges - this weekend our team headed off to Southampton for Powerboating on Saturday and Wakeboarding on Sunday - it was absolutely bliss!. Find out about our adventures and see how you can inspire your own team experience!

What would we do to create consumer demand for Hornby, the famous model train maker, after its £8.3 million takeover from Corgi International?

Think, Rickshaws resembling classic Corgi models, promotional days in toy shops, an exhibition of the largest collectable items staged in Leicester Square with transporation into the exhibition via a large replica train. Find out how we will use non-traditional marketing to create new demand for this brand.

How do you communicate to a smarter, more marketing savvy audience that is getting more and more cynical about brands and there marketing methods? How do you show consumers that your brand will make a difference to their life? You need to build trust and face to face connections with a highly targeted audience to make a difference to your bottom line. Here's how....

This weeks Fresh Face is Judge the Poet! He is an improvisational poetry artist that creates awe-inspiring poems from words or comments taken from the audience. He has 17 years experience performing all around the world and has been sought after by Nelson Mandela, Queen Elizabeth II, King Hussein of Jordan, Cherie Blair and Jackie Stewart.

Use the Judge at Events, Launch Parties or in-house team meetings - you are guaranteed a great show and endless talkability!

Hotcow have won the PR contract for Belvilla against a 3 way pitch. Belvilla are a market leader in the Netherlands, providing unique holiday rental homes for families and couples across 17 different countries in Europe. Hotcow will partner with Squeeze, a digital and Direct Marketing company to delivery an integrated campaign. Our focus will be on driving brand awareness and developing brand credibility and association to the family market.

How do you deliver your brand message to an entire corporation of diverse employees? What can you do to create brand advocates internally who will sell your brand externally?

Smart businesses recognise the power and influence of their employees and make sure they engage them with new product launch experiences and corporate messages FIRST. Discover how you can immediately create demand and spread positive word of mouth in your own backyard.

What would we do to create demand for Scalextrics all new Silverstone branded formula 1 set?

We are thinking along the lines of fully working F1 mock-ups dispatched to major cities, a radio competition, a roadshow where we build the longest man size Saclextric track in history - all under the tag line "Scalextric Silverstone: Out Now...For the Child In All of Us. What to know more....read on.

You really want to invest a chunk of marketing spend in a non-traditional, high impact marketing strategy to create a targeted experience for your customers...but the boss demands to know the associated value proposition and his ROI.

Just, how do you measure the impact and provide figures that match up to the spend? Ask us for more details on how we can calculate your ROI.

A rather creative agency in Germany, commissioned to promote the exclusive thrillers and horrow films on 13th Street, used the toilet of a nightclub in Hamburg to promote the TV channel. Just after entering the room, the lights dim and the room is bathed in black light, revealing a bloody crime scene on the floor and walls thanks to luminescent paint, delivering the message: See what others do not see. 13TH STREET. The action and suspense Channel.

Whilst trawling cyberspace this week looking for a suitable article to write a response to (yes…we do our research…) we noticed something rather interesting. To be honest, we’re always noticing interesting things – particularly on the internet – but this one related specifically to experiential marketing so we thought we’d share…

When we heard that Kenco was getting a makeover, we started formulating a "what we would do" plan. Think pop up film set at Nelson's Column, fake paparazzi, viral pass-on via mobile phone, Kenco taster cuppas and lots more.

Read how we would make Kenco sparkle and demand rise!

Part of our job as marketers is to keep a close eye on the current trends and theories as well as the coming technology and innovations in an attempt to predict what the future holds for advertising. Admittedly, this process is often futile as progress can be very unpredictable. However, admitting this doesn’t stop us from trying – we’re not always wrong by any means. So, what are we currently predicting? Well…read on.

First up is the (frankly staggering) news that legendary tinned-meat brand SPAM is set to launch a 21-week marketing drive in an attempt to both educate consumers and banish prejudices as well as introduce their new offering - SPAM fritters. This will be achieved with the use of a travelling roadshow and experiential offerings at Asda, Tesco, Sainsbury and Morrison’s branches across the country. The supermarket based operations will feature chefs preparing SPAM dishes, brand ambassadors and daily giveaways.

One of the many blogs we read on 'tin-ternet' is 'Online Spin' at mediapost. Joe Marchese wrote an interesting article on influencers in the marketplace and how they impact on a brands acceptance in the marketplace. We'd recommend it as a good read here. Online Spin Article

We thought that this was just a perfect example of 'on message' experiential activity. If they had done the usual bill board poster advertising nobody would have taken a blind bit of notice. But this was just a really creative way of getting there message across! I can imagine late at night lots of people taking sledge hammers, drills and pick axes to this fine example of work. Great stuff!

Buzz marketing, throughout its brief history, has been characterised by constantly shifting parameters. After all, when a marketing form tries to capture the human imagination or social zeitgeist it’s bound to be hard to pin it down to hard and fast rules. Whilst there are “guides” to the art of the buzz none of them can really offer more than a study (albeit an in-depth one) of the theories behind the actions in a word of mouth campaign – and we shouldn’t expect any more. By its very nature viral marketing (as an aside all the terms used so far – buzz, word of mouth and viral – refer to the same discipline) is an art that delivers more knowledge through observation and practice than it can through book-learned theory.

Foster Grant is the UK’s leading ready-to-wear glasses distributor and they’re just getting ready to reveal their fabulous 2008 collection. So what did we do? Well, since we can’t share with you some of the clients that we’re working on right now (well we could... but then there would be that whole “having to kill you” thing... and that inconveniences us both), we decided to get to work on another hypothetical exercise of wonderfulness and worked out a promotional campaign.