Moo Talk

It’s not often that you hear that! Hotcow have developed our own proprietary planning and ROI tools to help our clients know exactly what they are getting for their money.

It evaluates the best route to market and achieve our clients results. If you want to know more, then do give us a call and get our phones moo-ing!

It’s all about a consumer demand for more more more engagement! Interacting with consumers at the right time and right place, with the right message, is proven to generate a response through increasing sales and awareness levels - but getting it right is an art!

Yes, Hotcow has again been nominated for a Field Marketing & Brand Experience Award! This time we are the ones in the spotlight as our Endemol MIPTV Party in Cannes gets shortlisted for Best Immersive Event 2010!

Looks like our little hooves will be firmly crossed on the 20th of October as we hope to bring home another FMBX award to meet our older models from the previous two years.

Have a gander at this successful experiential campaign in our ‘Work in the Field’ section and keep an eye on our Moo talk for updates of our progress.

Expectations are growing and consumers want to be engaged and impressed by new technology and experiences.

Hotcow are always on the look out for new technologies to boost any campaign.

The online social media world is spiralling upwards, with plenty of brands seeing great opportunities to interact with their target market on multiple platforms.

“Every month, Facebook has roughly 3 billion visitors and Twitter has 200 million.

Nothing will support your face to face campaigns better than a strong staffing team. They give consumers a reason to stop, a reason to talk and a reason to listen. The right staff on your campaign will guarantee you better results.

Hotcow came away from this years ISP Awards 2010 as Gold Winners in the category for best Brand Experience campaign at point of sale. Hurr-ah!

The current economic climate has challenged loyalty with brands, as more cost effective products are making their way into our shopping trolleys....

People still love the cinema experience, as numbers show cinema admittance is on the rise....

To DVD or to Download, that is the question. The sales of DVDs has been declining over the last few years, with the recession having some impact on sales, however it is the growing trend for online and digital movie viewing, and even rentals, that are taking over the DVD spotlight....

With more men shopping for their everyday needs, what are brands doing to target their male audience?...

Social Networking is not just a tool for the younger generation! With the average social networking user at 37 years old, are brands tapping in on this latest trend?...

For a lot of products, it’s all about who else is using it or whether that brand name is popular. This is a particularly strong feeling amongst beauty brands, with many audiences, mostly women, looking at what the celebrities are using and what the product will really do for them.

Social Networking sites - one of the biggest and hotly talked about tools online. These sites provide any company and brand the opportunity to jump on board and reach out to online audiences. The question is, are we using it to our advantage or because it’s the done thing?

Anticipated events such as the 2010 General Election, undoubtedly effects the public, but it also has provided the consumer market with a platform to jump onboard with. At a time where MP’s are getting their messages out there and essentially ‘selling’ themselves...

There’s nothing better than a really great viral, one of those online links that circulates to everyone you know or something on TV that people drop into conversations. The only trouble...

With the recent economic state within the UK, more and more people have been a lot more considered about going out and spending. Couples and families have been put off by the dreaded bill that comes...

There is nothing we anticipate more than that moment of promised sunshine, where we Brits savour every last ray we can possibly soak up. An immediate response to an English summers day is that all important ‘let’s get the BBQ out!’.

While it was originally reported that the jkwedding dance video (uploaded to Youtube mid July 2009) was real and not staged, it's arguable that the viral effect was manufactured by Chris Brown and Sony’s marketing and public relations people.

Do you think that most cash machines are pony and trap (unless they dispense double your money requested without being asked)?