Moo Talk

Welcome to Moo Talk - where Marketeers, PR & Communication professionals and Event Organisers look for inspiration, smart alternative high impact marketing solutions and useful case studies and examples to help them create DEMAND for their product or service.

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How to use Viral Video to Rebuild a Career, Make Profits etc - Viral Monetisation / Marketing

Friday, 09 October 2009 00:00
Wedding ViralWhile it was originally reported that the jkwedding dance video (uploaded to Youtube mid July 2009) was real and not staged, it's arguable that the viral effect was manufactured by Chris Brown and Sony’s marketing and public relations people.
Arrow Read On [How to use Viral Video to Rebuild a Career, Make Profits etc - Viral Monetisation / Marketing]
 

Money for your Pocket, or Moolah for ya Sky Rocket? - Experiential Marketing

Thursday, 08 October 2009 00:00
Cash Machine Viral Do you think that most cash machines are pony and trap (unless they dispense double your money requested without being asked)?
Arrow Read On [Money for your Pocket, or Moolah for ya Sky Rocket? - Experiential Marketing]
 

8 Bit Trip – Viral Marketing

Tuesday, 06 October 2009 00:00
Lego 8bit viral
After around 1500 hours of pure Lego fun with some stop motion animation, Swedish band Rymdreglage had created a video for their tribute song to 8-bit video games.
Arrow Read On [8 Bit Trip – Viral Marketing]
 

Buy a Van to Carry your Bike? - Experiential Marketing

Monday, 05 October 2009 00:00
Vito Sport
Mercedes-Benz Vans are making an unprecedented move in their plan to promote the Vito Sport as a perfect match for keen mountain bikers. They are taking a huge step away from their traditional advertising strategy to work to engage with customers rather than just “talking at them”. This is part of a broad strategy encompassing PR, digital media, events and promotions, alongside a sports sponsorship deal.
Arrow Read On [Buy a Van to Carry your Bike? - Experiential Marketing]
 

A Loud Firecracker - Viral Marketing

Friday, 02 October 2009 00:00
Bruno Kammerl
Viral videos to have the full 'firecracker' effect need some “OMG" (Oh MyGod) ingredients.
This one is from Megawoosh, an project from the German “Projektbüro Kammerl”.
Arrow Read On [A Loud Firecracker - Viral Marketing]
 

Human Domino Effect – Flash Mob / Viral Marketing

Thursday, 01 October 2009 00:00
Flash Mob The BouncE Streetdance Company from Sweden have recently raised the game in flash mob activity.
Arrow Read On [Human Domino Effect – Flash Mob / Viral Marketing]
 

A 'Bare Bones' Viral - Viral Marketing

Wednesday, 30 September 2009 00:00
Megan Fox A 'Bare Bones' Viral

Is it more than the sum of it’s parts?
Arrow Read On [A 'Bare Bones' Viral - Viral Marketing]
 

Raygun - Viral Marketing?

Tuesday, 29 September 2009 00:00
Raygun Viral Raygun are a UK band who (whether of their own design or not) owe a lot of their current high online profile to virals and online marketing. 
Arrow Read On [Raygun - Viral Marketing?]
 

Break Out In Song - Experiential Influencer

Monday, 28 September 2009 00:00
Break Out in Song Break Out In Song is a public arts project in New York, USA that pushes the boundaries of live theatre.
Arrow Read On [Break Out In Song - Experiential Influencer]
 

Tron 2.0 Viral Marketing Campaign Leads to Annual San Diego Comic Con International 2009.

Friday, 25 September 2009 00:00
Tron 2.0 Viral

Disney’s sequel to the 1982 cult classic science fiction film Tron kept the hype rolling on this week with the boost of a viral marketing campaign.

Arrow Read On [Tron 2.0 Viral Marketing Campaign Leads to Annual San Diego Comic Con International 2009.]
 

TCM Delivers on Warhol's Prediction - Social Media Marketing

Thursday, 24 September 2009 00:00
TCM Social Media Marketing was used by TCM (Turner Classic Movies) to generate a crowd of almost a thousand for a ‘Fame’ inspired UK marketing stunt.
Arrow Read On [TCM Delivers on Warhol's Prediction - Social Media Marketing]
 

Technology, Ambivalence and Viral Marketing

Wednesday, 23 September 2009 00:00
Will it Blend Ambivalence to technology in our lives seems to be quite a popular theme in viral marketing currently. When Tom Dickson,

founder of blender company Blendtec, made a video of his reasonably priced blender chopping iPhones,

video cameras etc, it was hard to predict the outcome for the company.
Arrow Read On [Technology, Ambivalence and Viral Marketing]
 

Big Screen Experience

Tuesday, 22 September 2009 10:06
Interactive Projection Obscura Digital have produced what is probably the longest and most interactive multitouch wall, sitting at the Hard Rock in Vegas. It uses three projectors to simultaneously handle 100 hi-res images and videos in realtime.
Arrow Read On [Big Screen Experience]
 

Anti-Smoking Campaigner Hijacks Gormley's Launch - Publicity Stunt

Tuesday, 22 September 2009 00:00
Anti Smoking Campaign Five minutes before the official opening of Antony Gormley's 100 day artwork One and Other – in which members of the public can spend an hour on the empty fourth plinth in Trafalgar Square, London, England with the aim of creating a "composite picture" of Britain in 2009, the event was hijacked by an anti-smoking campaigner.
Arrow Read On [Anti-Smoking Campaigner Hijacks Gormley's Launch - Publicity Stunt]
 

Experiential Influencer: Improv Everywhere.

Monday, 21 September 2009 00:00
Improv EverywhereYou may not know their name, but we’d bet our bottom dollar that you’ve seen their work before in a viral or on YouTube at some point. The New York improvisation group ‘Improv Everywhere’ have been creating quite a buzz across the pond and their work seems to be creating ripples over here too with their influence spreading into the experiential marketing industry like a tidal wave.
Arrow Read On [Experiential Influencer: Improv Everywhere.]
 

The Best Job in the World? - Viral Marketing Ideas

Wednesday, 05 August 2009 13:48
The Best Job in the WorldThe Best Job in the World

In early January 2009 the lifeforms of the blogosphere as well as reputable news sites were all talking about a new marketing stunt from the Queensland Tourism Department in New Zealand. 

Arrow Read On [The Best Job in the World? - Viral Marketing Ideas]
 

Leeds City College Graffs The City Up - Graffiti Advertising

Thursday, 02 July 2009 00:00
Guerilla Marketing Stencil

Leeds-based Non Traditional Ad Agency Kong Media has created a street stencil graffiti advertising campaign to help launch Leeds City College, which has been formed following the merger of Leeds College of Technology, Thomas Danby and Park Lane Colleges in West Yorkshire, UK.

Arrow Read On [Leeds City College Graffs The City Up - Graffiti Advertising]
 

Bruno Is Ambushed - Ambush Marketing

Wednesday, 01 July 2009 00:00
Bruno Publicity Stunt At the Australian premiere for Sacha Baron Cohen’s new film ‘Bruno’, the red carpet was hijacked about half an hour before the mockumentary filmmaker's arrival with a publicity stunt for a fast food chain.
Arrow Read On [Bruno Is Ambushed - Ambush Marketing]
 

Subservient Chicken is Five Years Old - Viral Marketing

Tuesday, 30 June 2009 00:00
Subservient Chicken Five years ago, two companies called The Barbarian Group and Crispin, Porter + Bogusky launched a microsite three days in advance of the late night broadcast of some TV ads for their client Burger King.
Arrow Read On [Subservient Chicken is Five Years Old - Viral Marketing]
 

Beardyman Rowntrees Viral Marketing

Friday, 19 June 2009 00:00
Rowntrees Beardyman ViralBeardyman lets his random side out with Rowntrees Randoms.
Arrow Read On [Beardyman Rowntrees Viral Marketing]
 
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Last Update: Wednesday, March 10 2010