Moo Talk
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Welcome to Moo Talk - where Marketeers, PR & Communication professionals and Event Organisers look for inspiration, smart alternative high impact marketing solutions and useful case studies and examples to help them create DEMAND for their product or service. Sign-up to our e-newsletter to receive monthly news from our blog. Just click here to register. Once you register, you can also post comments on any of our blog articles. Kick off those shoes, Sit back, Enjoy and Interact! Happy Surfing!  |
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While it was originally reported that the jkwedding dance video (uploaded to Youtube mid July 2009) was real and not staged, it's arguable that the viral effect was manufactured by Chris Brown and Sony’s marketing and public relations people.
Do you think that most cash machines are pony and trap (unless they dispense double your money requested without being asked)? 
The BouncE Streetdance Company from Sweden have recently raised the game in flash mob activity. 
A 'Bare Bones' Viral
Raygun are a UK band who (whether of their own design or not) owe a lot of their current high online profile to virals and online marketing. 
Break Out In Song is a public arts project in New York, USA that pushes the boundaries of live theatre.
Social Media Marketing was used by TCM (Turner Classic Movies) to generate a crowd of almost a thousand for a ‘Fame’ inspired UK marketing stunt.
Ambivalence to technology in our lives seems to be quite a popular theme in viral marketing currently. When Tom Dickson, 
Obscura Digital have produced what is probably the longest and most interactive multitouch wall, sitting at the Hard Rock in Vegas. It uses three projectors to simultaneously handle 100 hi-res images and videos in realtime. 
Five minutes before the official opening of Antony Gormley's 100 day artwork One and Other – in which members of the public can spend an hour on the empty fourth plinth in Trafalgar Square, London, England with the aim of creating a "composite picture" of Britain in 2009, the event was hijacked by an anti-smoking campaigner. 
You may not know their name, but we’d bet our bottom dollar that you’ve seen their work before in a viral or on YouTube at some point. The New York improvisation group ‘Improv Everywhere’ have been creating quite a buzz across the pond and their work seems to be creating ripples over here too with their influence spreading into the experiential marketing industry like a tidal wave. 
The Best Job in the World
At the Australian premiere for Sacha Baron Cohen’s new film ‘Bruno’, the red carpet was hijacked about half an hour before the mockumentary filmmaker's arrival with a publicity stunt for a fast food chain. 
Five years ago, two companies called The Barbarian Group and Crispin, Porter + Bogusky launched a microsite three days in advance of the late night broadcast of some TV ads for their client Burger King.
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