Tiger Beer - Guerilla Activity

The Brief

To create a buzz and excitement around the Tiger Tribute Festival.

What is the Tiger Tribute Festival? It is a spectacular east meets west event featuring music, art and design. The event features the very best of the Far East's emerging creative talent with artists and Dj's creating a multi-sensory experience based around the them of "Voyage".

The Activity

To promote the festival we posted 10,000 Tiger Beer bottle shaped clings in key areas in London. We targeted bars, cafes. clothing shops, outdoor furniture and other places where our target audience would congregate. We then filmed the activity and posted it on 30 key blogging sites to drive additional buzz and awareness. The blogging sites focused on music, technology and arts and included:- UK Chatter Box, MTV, NME, UK Music, Pure Graffiti, The Urban Shop, Digital Spy, Dj Magazine and many more.

The Results

To promote the festival we posted 10,000 Tiger Beer bottle shaped clings in key areas in London. We targeted bars, cafes. clothing shops, outdoor furniture and other places where our target audience would congregate. We then filmed the activity and posted it on 30 key blogging sites to drive additional buzz and awareness. The blogging sites focused on music, technology and arts and included:- UK Chatter Box, MTV, NME, UK Music, Pure Graffiti, The Urban Shop, Digital Spy, Dj Magazine and many more.

Images

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Videos



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Brands our team have Worked With in the past

Bottlegreen bottle Brazen Brmb Clarion Nurofen Paramount
Travelbag Remo 911 Jacass number 2 1408 movie grey goose nickolodeon
AA BBC Casio Flushed Away club 18-30 cobra divine
Delta force Silentnight Slug and lettuce millies nokia ocado rcw
Endemol Charlottes Web Thomson cineworld Dremworks Innocent Gumtree
      Nandos Nokia    
Last Update: Wednesday, March 10 2010