Drillbit Taylor & Club 18-30

The Brief

Source and manage brand and media partner promotions for Drillbit Taylor. A movie about three kids that hire a low budget bodyguard to protect them from the playground bully.

The Activity

We tied in with Club 18-30 as the main brand partner to offer free advanced movie screenings across 20 cinemas and a pair of ultra cool walkie talkie watches. A range of appropriate target audience media partners were secured to compliment other activity.

The Results

The media value secured:-

Club 18-30 home page banner advertising for 1 month with 500,000 unique hits. Media Value: £15,000
2 x E-newsletter to 50,000 subscribers. Media Value: £5,000
Social Networking advertising on Bebo and Facebook. Media Value: £2000
Kerrang Radio, 150,000 listeners. Media Value: £5,000
Zoo Magazine, 1/3 page, 260,000 readers. Media Value: £2,000

The overall media value secured over the whole promotions was £29,000 (1.16 return ratio)