Strategy & Planning |
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To further develop the brand connection we use a range of resources to communicate with a larger audience including: Ambient media concepts, PR to generate additional exposure, brand partnerships to communicate to a wider audience, adventure experiences to engage your audience and / or online viral / mobile campaigns to enhance participation and redemption uptake. We work with brands to come up with concepts that will fit their marketing, PR and/ or business goals.
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Response: Death of Buzz Marketing...Are you Mad! |
We couldn’t help but notice recently (largely because it was the cover story), that Marketing Week has decided to announce the death of buzz marketing off the back of some planned changes to the regulation of the industry. Well, what can we say other than; “that’s an enormous leap to make, and, are you mad?” The Consumer Protection from Unfair Trading 2008 is clamping down on stealth marketing practices.....not buzz marketing. Find out more. |
Promotional Staff |
Staffing is critical to effective brand interaction - choosing the best staff for the job will make a considerable impact on the end result for your campaign. Hotcow provide the best promotional and stunt staff for publicity stunts, product launches, advertising, demonstrations, roadshow hosts, leafleting, brand awareness, youth marketing, exhibitions, merchandising, private parties and modelling shoots. |