Experiential Marketing Strategy & Planning

Experiential Strategy & PlanningHotcow will fill a consultative role in the creation of experiences to achieve a specific goal. With carefully considered strategy and planning a good campaign becomes a great one and experiences become more powerful and more sensational – to the benefit of all.

Brands come to us to create brand connections for a range of purposes from brand awareness and media relations or product launches to in-store sales support, tying in with new ad campaigns, changing consumer attitudes or just simply reconnecting with your existing customers.

To further develop the brand connection we use a range of resources to communicate with a larger audience including: Ambient media concepts, PR to generate additional exposure, brand partnerships to communicate to a wider audience, adventure experiences to engage your audience and / or online viral / mobile campaigns to enhance participation and redemption uptake.

We work with brands to come up with concepts that will fit their marketing, PR and/ or business goals.

Strategy



 

Work in the Field

Bodyshop Love Sampling

Experiential; Stimulate customer engagement and drive purchase around Body Shop's new perfume, Love etc by entertaining and rewarding people with a Love Booth.
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Moo Talk

Raising Awareness for Cancer

Hotcow is in discussion with the Bobby Moore Charity to make a documentary about the affects and effects of Bowel Cancer. Our award winning director/producer will lead the team with her extensive experience in well known hard hitting documentaries such as: Who Killed My baby?, Police Protecting Children, The Hunt for Britian’s Paedophiles, Why did Anastasia Die? and Hidden Lives.

In addition, Hotcow negotiated for Bottlegreen to sponsor the drinks at the Bobby Moore's 40th Anniversary Charity Ball in mid- November.
Last Update: Friday, September 3 2010