Experiential Marketing Strategy & Planning

Experiential Strategy & PlanningHotcow will fill a consultative role in the creation of experiences to achieve a specific goal. With carefully considered strategy and planning a good campaign becomes a great one and experiences become more powerful and more sensational – to the benefit of all.

Brands come to us to create brand connections for a range of purposes from brand awareness and media relations or product launches to in-store sales support, tying in with new ad campaigns, changing consumer attitudes or just simply reconnecting with your existing customers.

To further develop the brand connection we use a range of resources to communicate with a larger audience including: Ambient media concepts, PR to generate additional exposure, brand partnerships to communicate to a wider audience, adventure experiences to engage your audience and / or online viral / mobile campaigns to enhance participation and redemption uptake.

We work with brands to come up with concepts that will fit their marketing, PR and/ or business goals.

Strategy



 

Work in the Field

Tiger Beer - Guerilla Activity

Experiential Activity: Create buzz and excitement around the Tiger Tribute Festival.
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Moo Talk

It's James, James Bond (Casino Royale)

Green & Blacks, supplied the James Bond World Premiere with little blocks of their tasty milk chocolate, organised and negotiated by Hotcow. PLUS, We had the pleasure of attending the premiere on 14th November, arriving to a jam packed Leicester Square with thousands of screaming people lining up to see their favourite star rock up. Did we love the movie? Absolutely…some fantastic special effects, great fight scenes (where he actually gets a beating or two) with an interesting storyline, and it wouldn’t be Bond without romance, martinis, fast cars and complete self assurance.

Last Update: Wednesday, March 10 2010