Strategy & Planning

Experiential Strategy & PlanningHotcow will fill a consultative role in the creation of experiences to achieve a specific goal. With carefully considered strategy and planning a good campaign becomes a great one and experiences become more powerful and more sensational – to the benefit of all.

Brands come to us to create brand connections for a range of purposes from brand awareness and media relations or product launches to in-store sales support, tying in with new ad campaigns, changing consumer attitudes or just simply reconnecting with your existing customers.

To further develop the brand connection we use a range of resources to communicate with a larger audience including: Ambient media concepts, PR to generate additional exposure, brand partnerships to communicate to a wider audience, adventure experiences to engage your audience and / or online viral / mobile campaigns to enhance participation and redemption uptake.

We work with brands to come up with concepts that will fit their marketing, PR and/ or business goals.

Strategy



 

Work in the Field

15 minute Belvilla getaway

Media Stunt: Straight to the top media houses to introduce Belvilla and provide a short 15 minutes of pampering with a massage, strawberry and creams and a smoothie.
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Moo Talk

Response: Death of Buzz Marketing...Are you Mad!



We couldn’t help but notice recently (largely because it was the cover story), that Marketing Week has decided to announce the death of buzz marketing off the back of some planned changes to the regulation of the industry. Well, what can we say other than; “that’s an enormous leap to make, and, are you mad?” The Consumer Protection from Unfair Trading 2008 is clamping down on stealth marketing practices.....not buzz marketing. Find out more.
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Last Update: Friday, November 21 2008