The series 3 launch of cult 'serial killer' TV show Dexter by Showtime took a guerrilla marketing approach to the launch, mounting fake pop-up news stands in heavily trafficked public spaces in cities across America including New York (positioned right by Central Park), Philadelphia (at 30th Street train station), Los Angeles (outside the Kodak Theater), Chicago (in the financial district) and San Francisco (Union square). The stands featured the show's star Michael C Hall on mock covers of high-profile magazines like Rolling Stone, The New Yorker and GQ. Snacks wrapped in suitably blood-red packaging also figured on the stands.