Experiential Marketing is not about sampling, exhibitions, live events, PR stunts, field marketing or indeed the next big thing. These are simply the outcomes of Experiential Marketing. To understand what Experiential Marketing really is, we need to understand its history and what it delivers. Experiential Marketing is not about sampling, exhibitions, live events, PR stunts, field marketing or indeed the next big thing. These are simply the outcomes of Experiential Marketing. To understand what Experiential Marketing really is, we need to understand its history and what it delivers.