Sampling is great for getting your product in to people’s hands but is it enough? Can an experience take sampling further than product trial? The answer is yes, but true understanding of how can be a complex issue that requires implicit knowledge of your objectives, the techniques you will use and most importantly, strategic thinking and correct planning. Sampling is great for getting your product in to people’s hands but is it enough? Can an experience take sampling further than product trial? The answer is yes, but true understanding of how can be a complex issue that requires implicit knowledge of your objectives, the techniques you will use and most importantly, strategic thinking and correct planning. 
Marketers know it is vital to engage their consumers but often don’t understand the real capabilities of experiential marketing.