The 28th of February will see TV product placement become part of our lives in the UK. On Monday, Ofcom unveiled the new “P” logo (see right) that must appear for three seconds at the start and end of programmes where brands have paid for references. The 28th of February will see TV product placement become part of our lives in the UK. On Monday, Ofcom unveiled the new “P” logo (see right) that must appear for three seconds at the start and end of programmes where brands have paid for references.