As the 2012 Games draws closer and the world is set to talk about London and the UK, non-official sponsors still have plenty of opportunities to capitalise on the landmark event.
As the 2012 Games draws closer and the world is set to talk about London and the UK, non-official sponsors still have plenty of opportunities to capitalise on the landmark event.
In the marketing world mascots are often used as spokespeople for consumer products, to represent the brand and its public identity. Thought to bring good luck, a mascot can be 2D or 3D, live or inanimate and are always eye catching to attract publicity subsequently reaping the goodwill generated from their presence.