Sally Durcan’s take on Mo Saha from PD3’s essay “Experiential is dead...” published in Marketing Magazine on 20.10.10 Sally Durcan’s take on Mo Saha from PD3’s essay “Experiential is dead...” published in Marketing Magazine on 20.10.10 Sally Durcan’s take on Mo Saha from PD3’s essay “Experiential is dead...” published in Marketing Magazine on 20.10.10