The London 2012 games are set to start today and while we are cheering for Team GB to perform well, official sponsors have been putting in their best creatives to get the most out of the Olympics fever, and give the crowds a positive experience of a lifetime. The London 2012 games are set to start today and while we are cheering for Team GB to perform well, official sponsors have been putting in their best creatives to get the most out of the Olympics fever, and give the crowds a positive experience of a lifetime. 
Last week, rumours surfaced that Cadbury is rethinking its high-profile flagship Spots v Stripes London 2012 marketing campaign. The reason? Failing to engage its consumers. 
In the marketing world mascots are often used as spokespeople for consumer products, to represent the brand and its public identity. Thought to bring good luck, a mascot can be 2D or 3D, live or inanimate and are always eye catching to attract publicity subsequently reaping the goodwill generated from their presence.