We often find ourselves asking “why would you not employ a specialist to do a specialist’s job?”.
With more brands looking to incorporate experiential marketing in to their communications mix, why are they leaving the responsibility with PR or digital agencies? Do they really have the deep level of understanding to get experiential marketing right, what are the implications of getting it wrong, and are clients maximising their marketing spend? We often find ourselves asking “why would you not employ a specialist to do a specialist’s job?”.
With more brands looking to incorporate experiential marketing in to their communications mix, why are they leaving the responsibility with PR or digital agencies? Do they really have the deep level of understanding to get experiential marketing right, what are the implications of getting it wrong, and are clients maximising their marketing spend?