As marketing to consumers becomes more complex, companies are required to dig deep into the emotional profiling of consumers and understand the barriers they need to overcome to find the right level of engagement that will drive brand loyalty.
As marketing to consumers becomes more complex, companies are required to dig deep into the emotional profiling of consumers and understand the barriers they need to overcome to find the right level of engagement that will drive brand loyalty.
Tech savvy, socially connected and constantly seeking unconventional challenges, Generation-Y consumers are dictating the new media consumption model and forcing brands to re-evaluate the means of marketing communications.