Adidas are no stranger to creative marketing campaigns. They are a brand quite synonymous with cool anyway but they haven’t achieved this by sitting on their behinds and watching the world go by.
In fact sitting on one’s behind in …
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The London 2012 games are set to start today and while we are cheering for Team GB to perform well, official sponsors have been putting in their best creatives to get the most out of the Olympics fever, and give the crowds a positive experience of a lifetime.