We would clap our little hoofs together with joy if we could find a ‘one size fits all’ engagement strategy for the entire female species. The fact is that such a thing does not exist. If it did, all women would be the same and any bloke reading this will tell you that is definitely not the case!
Lets face the facts here – it all depends on age, location, likes, dislikes, moods and so on. This never-ending list of variables makes for daunting reading so what about the “Sweet Spot”?!
We give this name to something that a woman dislikes or wants to change that we use to our advantage to engage women with your product or service.
Here’s an example…When we worked with stool softener DulcoEase, the “Sweet Spot” was that most women believed that toilets at festivals and events were often too small and dirty. To get people to engage with this product, which could potentially be seen as embarrassing, we created our “Lavish Loos for Ladies” where women could enjoy luxury toilets courtesy of DulcoEase.