Celebrating Creativity #9 – Andes Beer

Andes beer Teletransporter One of the most celebrated campaigns from last year was from Argentinian beer brand Andes who put together this video following a campaign that has racked up the hits on Youtube.

The advert lays its foundations on a situation that a huge number of people can relate to and offers a funny, cheeky solution that has real relevance to people’s lives. A great bonus of the campaign is the content it produced in the form of the video which has now touched a nerve with millions of people around the world!

Some might take offence to the campaign but this only adds to the talkability and we think the tongue in cheek nature of the idea kind of brings it through. What do you think? Did they go too far with the gender wars? Could you put the Teletransporter to good use?!

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