There’s are a few things that Red Bull are very good at. One of which is “bringing an idea to life” and never doing it half heartedly.
Yes, they’ve thrown a man from the edge of space, yes – they’ve raced an F1 car against a fighter jet and yes – there probably have one of the best back catalogues of crazy stunts, adventures and events staged by the brand over the years.
This time round they’ve created an online clip showing the incredibly talented Scottish trials cyclist Danny MacAskill, jump, flip and bounce his way around a unique course, inspired by his imaginings as a child.
Expect giant pencils, building blocks and army figurines (who are actually real actors).
The video has already notched 900,000 views and is a great watch. Brilliantly executed and seamlessly made, MacAskill on a bike is magic to the eyes and Red Bull, once again, have put their name to something to stir the imagination.
This is creativity definitely worth celebrating!
