A while ago we featured a brilliant stunt from SNCF, which consisted of a large unmarked black box with a red button that appeared on the Palais Royal in Paris to spread the word about their ‘escape service’.
Here’s another great experiential marketing by the TGV / SNCF Group to promote the direct high-speed rail link between Lyon and Brussels.
During two days, a 3 metre high cube appeared in the middle of Place de la Republique in Lyon. On one side of the cube, a little face-sized hole with the message ‘Take a look at Brussels’ intrigued curious passers-by to peer into. When looking inside the cube, people found themselves thrown into Brussels, greeted live by the Mayor of Brussels and his official band.
What do you think? Tweet us your thoughts @Hotcow!