Celebrating Creativity #156

Quebec City Magic Festival Stunt The Magic Festival, in the city of Quebec, has pulled out the perfect experiential stunt to announce its second edition: using a digital billboard get attention of passers-by.

Six large monitors were lined up in front of a store on a busy street, where people could see themselves live. However, two screens were set up to project an image of previously-filmed actors, who pretended to be filmed live, giving the illusion that passers-by were invisible to the screen.

A brilliant, simple idea that really captured people’s imagination and brought their attention to the message. What do you think? Tweet us your thoughts @Hotcow.

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