Celebrating Creativity #154 – Lexus

Lexus Experiential Test Drive We love it when brands create fun and entertaining real-life experiences that put a smile on our faces.

To showcase the new Lexus GS Hybrid, the automotive company invited selected guests to take a ride in the new car. Accompanied by a professional driver, Lexus challenged guests to keep their heart rates below 120 BPM while being taken through a high-adrenaline speed trial where the GS Hydrid performance was demonstrated to the full.

Despite some passengers trying to keep cool, all of them scored far higher than 120 BPMs. Reactions are a must see!

What do you think? Tweet your thoughts @Hotcow!

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