An open-air mall in Brazil came up with a nice experiential campaign to spice up its re-launch by integrating social media and offline strategy.
Galleria Mall set up a foam machine at the shopping centre. By using a Facebook application linked with Twitter, people could activate the foam machine and send a foam cloud in different shapes, and dedicate it to their friends.
This is an interesting concept which created an amazing visual scenario with 10,000 tweeted clouds released into the sky of Campinas, where the Galleria is located.
Check out the video below and tweet us your thoughts @Hotcow!