Experiential marketing is all about using unconventional methods to make your message seen, heard and talked about.
This clever anti-smoking ad created for the Thai Health Foundation is simple in its execution, yet reveals powerful message.
The video starts with adults standing around taking a cigarette break. When a child approaches them asking to borrow a lighter, shocked smokers then begin a speech about the evils of smoking.
After all the ‘smoking is bad for you’ chat, the child asks: “So why are you smoking”? before handing them a folded note before walking away. A close-up on the note reveals the message: “You worry about me, but why not about yourself”?
What do you think? Check out the video below and tweet us your thoughts @Hotcow!