Celebrating Creativity #118 – Smart

Smart Experiential Campaign The beauty about experiential marketing is in creating awesome campaigns that gives people a reason to stop and engage with the brand.

To promote the driving features of the environmentally friendly Smart Car in Frankfurt, agency BBDO designed a fun experiential activity turning two Smart vehicles into ping-pong paddles.

Players could see their performance on the big screen and move the car up or down, by either accelerating or reversing in real life.

Check out the results on the video below!

A very smart way to banish the common assumption that electric cars aren’t fun to drive. What do you think? Tweet us @Hotcow!

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