From beer to bread and cereal, product sampling is often the way that FMCG’s get their products into consumers’ hands. But with new brands and products hitting supermarket shelves al thetie, the constant introduction of new products and brands, consumers …
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What do Kelloggs, Walkers and Cadburys have in common? Apart from making our mouths water with their tasty offerings, these high profile brands are all big fans of product sampling.
This age-old advertising method is mainly used by brands in …
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Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation. Over two weekends in February, visitors to The …
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Train station product sampling works. Let’s start with some statistics. Did you know that three million of us use the train every day? Or to put it another way, every year nearly twice as many people (123 million) use Liverpool …
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Car PR stunts rule. Whether it’s taking the 1997 Rolls Royce on a rugged 620-mile trek, or volunteering a gaggle of Mini Coopers for Italian heists, the auto industry has always loved its PR stunts. And they continue to grab …
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How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And …
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The first principle of guerrilla marketing warfare is to “abandon conventional military tactics”. In doing so, this strategy draws on the element of surprise, offering a competitive advantage to those willing to think outside of the box.
The war that …
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Let’s start with a question. What do Weight Watchers, Fox’s Biscuits and the Body Shop have in common? Apart from the fact that they are all well-known household brands, they are also huge advocates of high street product sampling.
And …
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Maybe you’re thinking of creating a product sampling campaign? It’s a well known fact that people buy from people – it’s not just about having a great product. The truth is that you may have the most amazing product in …
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