Monthly Archives

April 2015

Best car PR stunts

Five of the best car PR stunts

By | General
Car PR stunts rule. Whether it’s taking the 1997 Rolls Royce on a rugged 620-mile trek, or volunteering a gaggle of Mini Coopers for Italian heists, the auto industry has always loved its PR stunts. And they continue to grab …
Read More
pr stunts

Travel PR stunts

By | General
How do travel PR stunts help travel companies sell vacations? With the evenings getting lighter and the trees blossoming, it’s safe to say that spring is definitely in the air, which means that summer is just around the corner. And …
Read More
guerrilla marketing

The value of guerrilla marketing

By | General
The first principle of guerrilla marketing warfare is to “abandon conventional military tactics”. In doing so, this strategy draws on the element of surprise, offering a competitive advantage to those willing to think outside of the box. The war that …
Read More