Monthly Archives

January 2015

Jan 29 2015
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Evoking emotion with shockvertising

By | General
We are an emotionally driven society and we respond to marketing that resonate with us on an emotional level.  One tactic marketers use to achieve this is ‘shockvertising’ – that deliberately shocks and offends consumers, by violating norms for social …
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Jan 22 2015
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Memorable memes and viral videos from 2014

By | General
From an avalanche of ice bucket videos, to a litter of Grumpy Cat memes, 2014 was another bumper year for guerrilla marketers. As mobile sharing went mainstream, brands achieved some of the year’s biggest marketing success stories with memes and …
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Jan 05 2015
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Go Guerrilla with Influencer Marketing

By | General
Over the past year you may have heard the term “influencer marketing” floating around the marketing and blogosphere worlds. This relatively new form of guerrilla marketing has emerged from the intersection of public relations and social media, where the focus …
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