You may not automatically associate car manufacturing giant Land Rover with book publishing, but in a clever marketing move, they did exactly that to publicise the adventurous character of its product line to the digital community. The brand recently turned …
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Are you ready to experience the worst flight of your life? Thanks to their latest guerrilla marketing campaign, Virgin America will show it to you!
The US airline, which prides itself on being non-traditional, has lived up to its reputation …
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You may think that the thrills and spills of Christmas are still safely in the distance, but the launch of the annual John Lewis’ Christmas advert ushered in the start of the festive season in a big way. The masters …
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If October 31st seemed stranger and spookier than ever before, there’s a good reason for it – there were a record number of witches, zombies and vampires roaming the streets. Halloween just got experiential.
Over the past five years, Halloween …
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Katie Price, Cheryl Cole, Kim Kardashian. Whether you love them or hate them, there’s one thing for sure – you know exactly who they are.
By utilising the power of PR, many celebrities have managed to cultivate strong personal brand …
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Experiential air travel? It may seem like a concept straight out of The Matrix, but a UK aerospace company recently released images of its new windowless plane concept, which could revolutionise air travel entertainment – if the idea takes off. …
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Video game maker Ubisoft has upped its ‘game’ with the launch of an experiential marketing campaign for their latest shooter game, Far Cry 4.
At the beginning of the video game era, games were marketed by word of mouth, television …
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Dulux created a vibrant, colour-based PR stunt, but why? New research has revealed that a large percentage of Brits view many of the cities in the UK as ‘dull’, with over a third describing them as colourless. It also found …
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