Monthly Archives

November 2014

Virgin America’s Guerrilla Marketing

By | General
Are you ready to experience the worst flight of your life? Thanks to their latest guerrilla marketing campaign, Virgin America will show it to you! The US airline, which prides itself on being non-traditional, has lived up to its reputation …
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A lesson in viral marketing

By | General
You may think that the thrills and spills of Christmas are still safely in the distance, but the launch of the annual John Lewis’ Christmas advert ushered in the start of the festive season in a big way. The masters …
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PR Lessons We Can Learn From Celebrities

By | General
Katie Price, Cheryl Cole, Kim Kardashian. Whether you love them or hate them, there’s one thing for sure – you know exactly who they are. By utilising the power of PR, many celebrities have managed to cultivate strong personal brand …
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The experiential future of air travel

By | General
Experiential air travel? It may seem like a concept straight out of The Matrix, but a UK aerospace company recently released images of its new windowless plane concept, which could revolutionise air travel entertainment – if the idea takes off. …
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